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Cloud Expo® Golden Pass
Gold Pass Delegates will receive full conference access for three days to all conference sessions at Cloud Expo as well as the Big Data Expo, @ThingsExpo, & DevOps Summit, June 9-11, 2015. Gold Pass registration includes: lunch on Day 1, Day 2, and Day 3, Welcome Reception on Day 1, and refreshment breaks, collectible conference bag and access to all conference sessions including all technical sessions, the exhibit floor, keynotes, vendor technology presentations, and SYS-CON.TV Power Panels.
* VIP Guest Registration does not include Luncheon, @ThingsExpo IoT Bootcamp, DevOps Foundation Certification Class and the collectible conference bag.

Early Bird Price:

(Exp 6/8/15)
$2,200


Onsite
Price:
(Onsite)

$2,500
Multiple Registration Savings
(Before June 8, 2015):

Additional Delegates from the same company and in the same registration form (Enter coupon code "multijune" for additional delegate registrations) to save on the "Golden Pass".
$1,000


Cloud Expo®
Expo Plus Registration
Expo Plus registrations can attend THREE Cloud Expo technical sessions per day, June 9-11, 2015! and access the Expo Floor, all keynotes, vendor technology presentations, SYS-CON.TV Power Panels, the Welcome Reception on Day 1, and access the Expo Floor and refreshment breaks.
Early Bird
Price:
(Exp 6/8/15)

$300
Onsite
Price:
(Onsite)

$600


Cloud Expo®
Keynotes and Expo Floor
Keynotes and Expo Floor registrations can attend all Cloud Expo keynotes, June 9-11, 2015, vendor technology presentations, SYS-CON.TV Power Panels, the Welcome Reception on Day 1, and access the Expo Floor and refreshment breaks.
Early Bird
Price:
(Exp 6/8/15)

$0
Use Discount Code:
CLOUDJUNE
Onsite
Price:
(Onsite)

$300


Containers & Microservices Conference Golden Pass
Gold Pass Delegates will receive full conference access for three days to all conference sessions at Containers & Microservices Conference as well as Cloud Expo, Big Data Expo, @ThingsExpo & DevOps Summit, June 9-11, 2015. Gold Pass registration includes: lunch on Day 1, Day 2, and Day 3, Welcome Reception on Day 1, and refreshment breaks, collectible conference bag and access to all conference sessions including all technical sessions, the exhibit floor, keynotes, vendor technology presentations, and SYS-CON.TV Power Panels. * VIP Guest Registration Does does not include Luncheon, @ThingsExpo IoT Bootcamp, DevOps Foundation Certification Class and the collectible conference bag.
* VIP Guest Registration does not include Luncheon, @ThingsExpo IoT Bootcamp, DevOps Foundation Certification Class and the collectible conference bag.

Early Bird Price:

(Exp 6/8/15)
$2,200


Onsite
Price:
(Onsite)

$2,500
Multiple Registration Savings
(Before June 8, 2015):

Additional Delegates from the same company and in the same registration form (Enter coupon code "multijune" for additional delegate registrations) to save on the "Golden Pass".
$1,000


Containers & Microservices Conference
Expo Plus Registration
Expo Plus registrations can attend THREE Containers & Microservices Conference technical sessions per day, June 9-11, 2015, all keynotes, vendor technology presentations, SYS-CON.TV Power Panels, the Welcome Reception on Day 1, and access the Expo Floor and refreshment breaks.
Early Bird
Price:
(Exp 6/8/15)

$300
Onsite
Price:
(Onsite)

$600


Containers & Microservices Conference
Keynotes and Expo Floor
Keynotes and Expo Floor registrations can attend all Containers & Microservices Conference keynotes, June 9-11, 2015, vendor technology presentations, SYS-CON.TV Power Panels, the Welcome Reception on Day 1, and access the Expo Floor and refreshment breaks.
Early Bird
Price:
(Exp 6/8/15)

$0
Use Discount Code:
CONTAINERSJUNE
Onsite
Price:
(Onsite)

$300


Big Data Expo Golden Pass
Gold Pass Delegates will receive full conference access for three days to all conference sessions at Big Data Expo as well as Cloud Expo, @ThingsExpo & DevOps Summit, June 9-11, 2015. Gold Pass registration includes: lunch on Day 1, Day 2, and Day 3, Welcome Reception on Day 1, and refreshment breaks, collectible conference bag and access to all conference sessions including all technical sessions, the exhibit floor, keynotes, vendor technology presentations, and SYS-CON.TV Power Panels.
* VIP Guest Registration Does does not include Luncheon, @ThingsExpo IoT Bootcamp, DevOps Foundation Certification Class and the collectible conference bag.

Early Bird Price:

(Exp 6/8/15)
$2,200


Onsite
Price:
(Onsite)

$2,500
Multiple Registration Savings
(Before June 8, 2015):

Additional Delegates from the same company and in the same registration form (Enter coupon code "multijune" for additional delegate registrations) to save on the "Golden Pass".
$1,000


Big Data Expo
Expo Plus Registration
Expo Plus registrations can attend THREE Big Data Expo technical sessions per day, June 9-11, 2015, all keynotes, vendor technology presentations, SYS-CON.TV Power Panels, the Welcome Reception on Day 1, and access the Expo Floor and refreshment breaks.
Early Bird
Price:
(Exp 6/8/15)

$300
Onsite
Price:
(Onsite)

$600


Big Data Expo
Keynotes and Expo Floor
Keynotes and Expo Floor registrations can attend all Big Data Expo keynotes, June 9-11, 2015, vendor technology presentations, SYS-CON.TV Power Panels, the Welcome Reception on Day 1, and access the Expo Floor and refreshment breaks.
Early Bird
Price:
(Exp 6/8/15)

$0
Use Discount code bigdatajune
Onsite
Price:
(Onsite)

$300


@ThingsExpo Golden Pass
Gold Pass Delegates will receive full conference access for three days to all conference sessions at @ThingsExpo|WebRTC Summit as well as Cloud Expo, Big Data Expo & DevOps Summit, June 9-11, 2015. Gold Pass registration includes: lunch on Day 1, Day 2, and Day 3, Welcome Reception on Day 1, and refreshment breaks, collectible conference bag and access to all conference sessions including all technical sessions, the exhibit floor, keynotes, vendor technology presentations, and SYS-CON.TV Power Panels.
* VIP Guest Registration does not include Luncheon, @ThingsExpo IoT Bootcamp, DevOps Foundation Certification Class and the collectible conference bag.

Early Bird
Price:

(Exp 6/8/15)
$2,200

 

Onsite
Price:
(Onsite)

$2,500
Multiple Registration Savings
(Before June 8, 2015):

Additional Delegates from the same company and in the same registration form (Enter coupon code "multijune" for additional delegate registrations) to save on the "Golden Pass".
$1,000


@ThingsExpo
IoT Bootcamp
IoT Bootcamp registrations can attend all or part of the two-day IoT Bootcamp on June 9–10, and can also attend up to THREE @ThingsExpo | WebRTC Summit technical sessions per day, June 9-11, 2015, all keynotes, vendor technology presentations, SYS-CON.TV Power Panels, the Welcome Reception on Day 1, and access the Expo Floor and refreshment breaks.
Early Bird
Price:
(Exp 6/8/15)

$500
Onsite
Price:
(Onsite)

$700


@ThingsExpo
Expo Plus Registration
Expo Plus registrations can attend THREE @ThingsExpo|WebRTC Summit technical sessions per day, June 9-11, 2015, all keynotes, vendor technology presentations, SYS-CON.TV Power Panels, the Welcome Reception on Day 1, and access the Expo Floor and refreshment breaks.
Early Bird
Price:
(Exp 6/8/15)

$300
Onsite
Price:
(Onsite)

$600


@ThingsExpo
Keynotes and Expo Floor
Keynotes and Expo Floor registrations can attend all @ThingsExpo|WebRTC Summit keynotes, June 9-11, 2015, vendor technology presentations, SYS-CON.TV Power Panels, the Welcome Reception on Day 1, and access the Expo Floor and refreshment breaks.
Early Bird
Price:
(Exp 6/8/15)

$0
Use Discount code iotjune
Onsite
Price:
(Onsite)

$300


DevOps Summit
Golden Pass
Gold Pass Delegates will receive full conference access for three days to all conference sessions at DevOps Summit as well as Cloud Expo, Big Data Expo, & @ThingsExpo, June 9-11, 2015. Gold Pass registration includes: lunch on Day 1, Day 2, and Day 3, Welcome Reception on Day 1, and refreshment breaks, collectible conference bag and access to all conference sessions including all technical sessions, the exhibit floor, keynotes, vendor technology presentations, and SYS-CON.TV Power Panels.
* VIP Guest Registration does not include Luncheon, @ThingsExpo IoT Bootcamp, DevOps Foundation Certification Class and the collectible conference bag.
Early Bird Price:

(Exp 6/8/15)
$2,200

 

Onsite
Price:
(Onsite)

$2,500
Multiple Registration Savings
(Before June 8, 2015):

Additional Delegates from the same company and in the same registration form (Enter coupon code "multijune" for additional delegate registrations) to save on the "Golden Pass".
$1,000


DevOps Summit
Expo Plus Registration
Expo Plus registrations can attend THREE DevOps Summit technical sessions per day, June 9-11, 2015, all keynotes, vendor technology presentations, SYS-CON.TV Power Panels, the Welcome Reception on Day 1, and access the Expo Floor and refreshment breaks.
Early Bird Price:

(Exp 6/8/15)
$300

 

Onsite
Price:
(Onsite)

$600


DevOps Foundation Certification Class
DevOps Foundation Certification Class registrations can the three-day DevOps Foundation Certification Class on June 9–11, 2015, and can also attend up to THREE DevOps Summit technical sessions per day, all keynotes, vendor technology presentations, SYS-CON.TV Power Panels, the Welcome Reception on Day 1, and access the Expo Floor and refreshment breaks..
Early Bird Price:

(Exp 6/8/15)
$750

 

Onsite
Price:
(Onsite)

$995


DevOps Summit
Keynote and Expo Floor
Keynotes and Expo Floor registrations can attend all DevOps Summit keynotes, June 9-11, 2015, vendor technology presentations, SYS-CON.TV Power Panels, the Welcome Reception on Day 1, and access the Expo Floor and refreshment breaks.
Early Bird Price:

(Exp 6/8/15)
$0
Use Dicount Code
DEVOPSJUNE

 

Onsite
Price:
(Onsite)

$300


Expo Only Pass
One Day Expo registrations can access the Expo Floor and refreshment breaks and attend the Vendor Demos and SYS-CON.TV Interviews for one day during June 9-11, 2015.

Three Day Expo registrations can access the Expo Floor and refreshment breaks, June 9-11, 2015, and attend the Vendor Demos and SYS-CON.TV Interviews.

One Day Expo Only:
100$

 

Three Day Expo Only
$300


SPECIAL ASSISTANCE:
If you require special assistance covered under the Americans with Disabilities Act, Please call 201-802-3063 thirty days before the event date. No warranties are made regarding the content of sessions or materials.

CANCELLATIONS, SUBSTITUTIONS, REFUNDS:
Fax written request to SYS-CON Registration 201-782-9601. Requests for refunds received prior to sixty days before the event date will be honored, less a 10% handling charge; requests received forty-five days before the event date will be honored less a 20% handling charge. No requests for refunds will be honored less than forty-five days before the event date. No warranties are made regarding the content of sessions or materials. The faculty members for each event are indicated next to their names and bios. Speakers, sessions, and schedule are subject to change without prior notice. You may send a substitute delegate in case you can not attend the event you registered for with prior written notice to events (at) sys-con.com, 201-802-3063. Discounts not applicable on prior registrations.

Register and Save!
Save $300
on your “Golden Pass”!
before June 8, 2015!
Call 201.802.3020


Santa Clara Call For Papers Open
Submit
submit your speaking proposal
for the upcoming Cloud Expo in
Santa Clara, CA!
[November 3-5, 2015]


Cloud Expo 2015 West
Sponsorship Opportunities
Please Call
201.802.3021
events (at) sys-con.com
Sponsorship opportunities are now open for Cloud Expo 2015 Silicon Valley, November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
EnterpriseWeb

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Ubiquitous Corp

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software

Follow @CloudExpo on Twitter


Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

Download Cloud Expo Show Guide
Cloud Expo Show Guide
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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at [email protected].

@CloudExpo Blogs
Video Blog: DevOps and Hybrid Cloud - A Solution Overview. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Microservices focuses on the business and technology of the software architecture design pattern, in which complex applications are composed of small, independent processes communicating with each other using language-agnostic APIs. Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda.
This week we're attending SYS-CON Event's DevOps Summit in New York City. It's a great conference and energy behind DevOps is enormous. Thousands of attendees from every company you can imagine are focused on automation, the challenges of DevOps, and how to bring greater agility to software delivery. But, even with the energy behind DevOps there's something missing from the movement. For all the talk of deployment automation, continuous integration, and cloud infrastructure I'm still not seeing an adequate roadmap for how DevOps aligns with the larger organization. DevOps is about deliver...
Okay, kids. It's time we had "that talk". You know the one, the one you've been whispering about with your friends but heretofore were afraid to actually ask about because of course everyone else knows about it and you didn't want to appear, well, not cool by admitting you didn't really know. Except they don't, or at least if they do, they aren't talking about it either. And it's really past time we talked about taking the right precautions when using the cloud. You know, how to protect your apps in the cloud from infection and attack. Yes, today we're finally going to talk about appli...
Almost every functional department in a business is thinking about how the cloud applies to them. The benefits are clear – it is easier for geographically diverse teams to access and collaborate over data, it is convenient for users, and it can cost far less. When it comes to performance testing, the benefits of the cloud are very compelling. All that load you need to generate to truly test your application can come from external, elastic, on-demand sources. You don’t have to build it out yourself. However, you may also perceive some challenges that might prevent you from conducting load test...
Tech Giant Amazon recently announced that it will pay writers only for the pages that are actually read rather that for the purchase of an entire book. This is probably the biggest change that the world of publishing has ever seen, right after the invention of the printing press maybe, that fundamentally changes how books are consumed. This exactly is the Consumption Cloud Economy! The concept of offering services and solutions in a way where they are consumed to the best of capabilities, where end users pay only for what they use and where vendors and suppliers are paid only for what is actu...
The combined impact of the consumerization of technology, cloud, mobile and the Internet of Things (IoT) is ushering in a new era of information management that will change the face of ECM (Enterprise Content Management) as we know it. Cloud, mobile and IoT together have accelerated a mighty upheaval in the technology landscape as more content enters the enterprise than ever before – leaving enterprises struggling to manage it effectively. The modern ECM platform is required to scan, store data, manage work flow, business process and compliance. Mobile, Analytics, Cloud and Collaborative (MA...
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at 16th Cloud Expo, Jake Moshenko, Product Manager at CoreOS, examined how CoreOS + Quay.io fit into the development lifecycle from pushing git changes all the way through to running in production. Attendees will understand how different comp...
SecuritySolutionsWatch.com: Thank you for joining us today, Derek. Can you please give us an overview of your background? Derek Gabbard: It’s a pleasure to be with you today. Before coming to SRC and working to help launch FourV Systems, I worked in the information and network security world for almost 20 years. I was a founder of Lookingglass Cyber Solutions, a cyber-threat intelligence product company, and spent a number of years working at the Computer Emergency Readiness Team (CERT) in the Software Engineering Institute at Carnegie Mellon University. I got my start in this career field in...
Where’s my data? Not in the ‘where did I leave my glasses’ sort of way, but rather thinking of data resilience, a key concern for many businesses putting their data and applications in the cloud. It’s especially crucial in light of the recent EMC Global Data Protection Index, which showed that almost two thirds of companies surveyed suffered disruption due to data loss and unplanned downtime—losing as much as $1.7 trillion.” That’s a staggering number, larger than the GDP of many countries. That’s why, when assessing their operational problems – be that those caused by people (e.g. users de...
Data center models are changing. A variety of technical trends and business demands are forcing that change, most of them centered on the explosive growth of applications. That means, in turn, that the requirements for application delivery are changing. Certainly application delivery needs to be agile, not waterfall. It needs to deliver services in hours, not weeks or months. It needs to be more cost efficient. And more than anything else, it needs to be really, dc infra axisreally, super focused on applications. Especially those services that are particularly application affine. You know the...
I recently attended and presented at the east coast version of the Jenkins User Conference held this year in Washington, DC. The weather certainly fit the theme of the conference: The heat was continuous. The humidity was fully integrated with the heat. And, most importantly as you can see above, SWAG was out in full force. Right from the opening keynote by the founder of Jenkins, Kohsuke Kawaguchi, this conference was jam-packed with all the latest capabilities of Jenkins, including discussions around the new capabilities like workflow, and several sessions on Linux containers, micro-servi...
In this final blog on the DevOps CALMS model, we end on S for Sharing. Now I have to be honest, the first time I saw the CALMS model I initially questioned whether ‘Sharing' was really needed. I mean, surely with the right ‘Culture', then this would ensure sharing anyway? Even in my blog on culture I mentioned the need to shift from organizational silos to a collaborative model - which must include sharing, right? Well yes it does, but sharing (or collaboration) is really the core value of DevOps adoption. Without sharing, you can forget about having the right culture, your employees acceptin...
For some, SDN was about operational efficiency; about driving more stability and consistency out of the processes that push applications through the app deployment pipeline into production. For others, it was really about financial efficiency - the drive to lower capital expenditures. And for yet others it was about efficient use of time - speed - in getting apps to market faster. All had at their root this common theme - efficiency. IT and indeed businesses today are experiencing rapid and sometimes unexpected growth driven by demand for mobile applications and the introduction of things int...
As virtualized and cloud systems are so prevalent and integral to data storage, the need to migrate data from a legacy storage system to a virtual or cloud-based one is inevitable. But, here’s the rub: migrating data is a lot harder than you might think, despite all the marketing noise about smooth transitions, ease-of-use, and turnkey solutions. While the term ‘cloud’ means many things to many people, I believe it refers to a large-scale virtualized data center that has numerous clusters of VMware or other hypervisor host servers connected to a SAN storage farm with petabytes of data.
I just read a new booklet from O’Reilly called The Software Paradox by Stephen O’Grady. You can access it here. Here is a direct quote: “This is the Software Paradox: the most powerful disruptor we have ever seen and the creator of multibillion-dollar net new markets is being commercially devalued, daily. Just as the technology industry was firmly convinced in 1981 that the money was in hardware, not software, the industry today is largely built on the assumption that the real revenue is in software. The evidence, however, suggests that software is less valuable—in the commercial sense—than ...