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You Are the Network | @CloudExpo #BigData #IoT #IIoT #M2M #API #DX #AI
To fully grasp our connectivity, we must look at the speed of life today

First there was the Stone Age. Then we learned how to manipulate and smelt metals, which led to an Agrarian age. From there, machines helped bring about the Industrial age, then the Space Age. So where are we now?

Shall We Call It the Network Age?
Metcalfe's Law holds that the value of a connected network, telecommunications in the parlance of his day, is proportional to the square of the number of connected users. Or stated more simply, the utility of a connected ‘thing' increases as more and more ‘things' are connected. The telephone acts as an easy example. One phone by itself is a paperweight, but one million connected to the same network is immeasurably powerful.

We live in a day of increasing connectivity. Think back to just a few years before the ubiquitousness of the Internet. How did we look up information? A phonebook for a phone number? An encyclopedia for random information? How did we we find more targeted information? How well did a movie perform on its opening weekend? Who won the academy award for best actress in 1980? What was the high temperature in Nagasaki yesterday? These questions required real research. Today, they require only a smart phone, tablet or any web-connected device. Even a smart watch will provide you with answers in milliseconds.

In short, the very nature of a thing changes with connectivity. A telephone isn't just a phone, it's a voice portal to millions of others. This applies to us as well. As people, we are changed as a result of our ready access to a near limitless supply of information, facts, anecdotes and dumb cat jokes. It's not just the availability of this information, it's how we live our lives knowing we have this access. Who hasn't been at a dinner, heard a song, and opened up Shazam to identify the music playing? Or googled a movie to remind us of the lead actor whose name we forgot?

I remember years ago, in the late '80s, working with a customer and arguing for the utility of networking their office PCs. At the time, each person had their own printer and files were moved from desk to desk via floppy. I failed in making my case and, I'll note, they were out of business a few short years later. I am not implying causality, but a company today that doesn't see the changes in the world around them will likely see a similar fate in their future.

No one of us can pretend to live, work, or play in isolation any longer. Whether we are a fisherman in southern China or an executive on Wall Street, we are connected to each other by virtue of our connections to technology. It is the age we live in. We cannot change that.

By extension, the isolationist aims of some politicians simply fail to recognize our world today. Nations have tried to shut down some Internet sites or censor access entirely. Most fail, while others have been overthrown. Remember the Arab Spring? In addition, this connectivity has brought about a profound change in many third world countries. To stop jobs from moving overseas one would have to shut down the Internet to prevent companies from using overseas labor, or cut satellite feeds, and transoceanic cables.

What we see with increasing regularity happening in many of these lands that embrace open access to information is an increase in education levels, standards of living, and a slow normalizing of costs. This connectivity has fundamentally shifted the balance of power in the world.

We can no more become isolationist than we can revert to a stone age society. Not one of us would stand for it.

Speed
To fully grasp our connectivity, we must look at the speed of life today. How long did it take someone to research an article, paper, or book 50 years ago? How long did it take to travel to Europe 100 years ago and at what cost? How much did a long distance call cost only a generation ago? Today, I can have a video call with someone anywhere on the globe instantly, and at an effective cost of zero. How has this changed us?

Speed has a profound effect on our lives - from expectations of traffic when traveling or commuting, to responsiveness of websites when shopping. Speed is an extension of convenience. Would you rather go to a mall to purchase a book today, or order one online from Amazon? Better yet, log on with your Kindle and have it instantly. One result of this shift, of course, is that retail bookstores, and ultimately as Amazon expanded its offerings, retailers in general, began to close their doors, and lately in increasing numbers.

Similarly, in years past, we chose where to live based on access to quality schools and jobs. Today, a growing number of people work remotely, while still more take advantage of online schooling. Speed has changed the retail landscape, where we choose to live and, by extension, changed our world.

At the same time, we always demand more speed. We are hardwired to be more efficient. To do more, in less time, with less effort. Build a bigger, wider, highway and more traffic will find it. Increase the speed of a network, more people will use it. Unsure about this? Try driving through traffic in LA or Toronto.

Power
These changes have negative consequences as well as positive ones. Napoleon realized the value of the third dimension when mounting his armies. He recognized that air superiority could win the day, and so he introduced artillery and other airborne weapons not yet seen by his rivals. Similarly, the United States leveraged the air to save the day in World War I. In the 20th century, nations battled nations, and the winner, while both carrying superior intelligence, numbers and power, was able to realize and take advantage of a world not yet recognized by their enemies.

Today, the nature of power has shifted, and world leaders face an ugly future if they fail to see it. So too must business leaders recognize this paradigm shift in the world and, by extension, in their customers. Amazon killed far larger retailers with their business model. Apple's iTunes fundamentally changed the music industry, while Netflix forced the shuttering of Blockbuster stores and helped change how we consume media. The common theme is seeing a different future brought about by connection. The power is in the network, and those leaders who understand and leverage this, will rule the future.

Sadly, the ugly side of this is that many terrorist networks have figured out how to leverage networks and connectivity before many of our traditional world leaders. Just as military strength ruled the day in the previous century, network power and understanding it will rule tomorrow's world.

Value
At the same time, we must also recognize we are the sum of our connections. As the network grows, so grows our value. The tide is rising and so to do all the ships. Each additional point or connection to us, no matter how remote or small, increases the overall value of us and our collective networks.

Conclusion
As we look to the future, we must understand this is more than another ‘paradigm shift' in our society. This amounts to a redistribution of power in ways heretofore unknown in human experience.

In days gone by, power was concentrated among the few. Military leaders, the clergy, and wealthy merchants controlled most of the world's power up until the 17th century. The Industrial Age saw power slowly redistributing as capitalism took hold, and led to the rise of the middle class.

Today, however, networks both concentrate power among those who control networks, while also distributing it to users. More power has been placed in the hands of ‘everyman' than ever before. Think about the supercomputer most of us carry in our pockets and purses everywhere we go.

Networks are also made up of many complicated pieces. Routers, servers and switches make up the technical backbone. These are complicated items, but predictable and understandable. Together, they make up a complex system. Complex things, on the other hand, are randomized and unpredictable. A car is complicated, but predictable (at least to some extent). Traffic, however, is complex. Both have complicated pieces, but complex things are more unpredictable, like the weather, ocean currents, or storms.

In addition, complex systems lead to the creation of things previously unfathomable. Think about Linked in, Facebook or Snapchat as contemporary examples. Without their network of users, they are single web pages. They are nothing. Similarly, Uber, Airbnb, and other examples have led to the creation of new systems previously unimaginable. These networks have also arisen with remarkable speed, and created immense riches for their founders.

Sadly, terrorist groups have also formed upon these network backbones. ISIS emerged from this complexity. This process of creation of the unimaginable is only just accelerating.

At their core, networks contain enormous power. To control such a system is arguably to control anyone connected to it, or at least to dramatically influence those users, or connections. Think about when we search for information. When we do a Google search, do we trust the results implicitly, or second guess them?

Today's networks are increasingly led by a young, technically savvy group of technorati with limited experience with our world history, its politics or philosophy. Yet our world is led by a group of leaders with no experience with these new networks. Think about this market contrast between those running technology companies and those running countries. We cannot go back, we can only look forward.

To quote Joshua Cooper Ramo, author of The Seventh Sense, who does a wonderful job of summarizing this new world order: "One thing is clear. If we are going to play a role in shaping our world. We don't have much time."

And remember, you are the network.

About Chuck Fried
Chuck Fried is the President and CEO of TxMQ, a consulting company which works with mid market up through global 2000 companies to help them understand these new realities. He is also a father of 10, grandfather of one, husband of 31 years, and a wildly mediocre triathlete. He can be reached at [email protected]
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VAN TUIN
Red Hat

LIANG
Rancher Labs

BUTLER
Tego

MURTHY
Cloud Raxak

REMIL-
LARD

Microsoft

MANN
Splunk

ROWE
IBM Cloud

SKILLERN
Intel

ALLEN
Progress

BENEDICT
Cognizant

SMITH
Numerex
Cloud Expo New York All-Star Speakers Include

DE MENO
Commvault

ERWAY
Appneta

KEYS
ConsenSys

HINCH-
CLIFFE

7Summits

DOYLE
eCube

CHAVES
Pythian

BLOOMBERG
Intellyx

BUGAYENKO
Teamed.io

LAWSON
NewSci

HAFF
RedHat

HOLT
IBM

Jewell
Codenvy

MORGENTHAL
CSC

ARMSTRONG
AppNeta

DWYER
Iron.io

MATSUMURA
Gradle

WARFIELD
Coho

CLELAND
HGST

VASILIOU
Catchpoint

WALLGREN
Electric Cloud

DE SOUZA
Cisco

RANDALL
Gartner

ARMSTRONG
AppNeta

SMALLTREE
Cazena

MCCARTHY
Bsquare

DELOACH
Infobright

QUINT
Ontegrity

MCLAUCHLAN
Buddy Platform

MCCALLUM
Falconstor

GRECO
Kaazing

PRESLEY
Pythian

LOVELL-TROY
Pythian

PALIOTTA
Vector

ATCHISON
New Relic

BHUSVANE-
SHWARI

Microsoft

MITRA
Cognizant

KOCHER
Grey Heron

GUCCIONE
Keeper

PAPDO
POULOS

Cloud9

FLOREA
Tintri

HARLAN
Two Bulls

GOLO
SHUBIN

Bit6

KERBY
BMC

PROIETTI
Location
Smart

MARTIN
nfrastructure

RAO
Asurion

BRENTON
CollabNet

MOULINE
Everbridge

MARSH
Blue Pillar

SRINIVASAN
Symantec

GALBRAITH
HPE

NEWTON
Alfresco

PARKS
SecureRF

PEROTTI
Plantronics

ROGERS
Anexia

HOFFMAN
EastBanc

MORRISH
Interoute

TIFFANY
SoftLayer

OSTROVER-
KHYI

Mobidev

LEWIS
Formation
Data

KENDRICK
Isomorphic

WATSON
Trendalyze

BENSONOFF
Unigma

REEVES
Datical

WALLER-
STORFER

Dynatrace

CIOT
Progress

SHAN
CTS

MATTELA
Redpine

MOR
Cloudyn

GILLEN
Spark
Coginition

SOLT
Netvibes

BERNARDO
GE Digital

ROMANSKY
TrustPoint

LEFORT
BMC

ANDERSON
BMC

BRODY
Webair

NIELSEN
Redis Labs

BEAMER
GoTransverse

LESTER
LogMeIn

PONO
-MAREVA

Google

SINGH
Sencha

CALKINS
Amadeus

SEHGAL
Tintri

KLEIN
Rachio

MANN
Splunk

HOASIN
Aeris

SARKARIA
PHEMI

SPROULE
Metavine

YOO
Fuze

SNELL
Intel

COTY
Alert Logic

LANDA
Kintone

CHOQUETTE
RackN

MARTIN
Security

LEVINE
CytexOne

ALLEN
Freewave

HURWITZ
Hurwitz & Assc.

HYEDT
Seamless

SWANN
Adobe

NGUYEN
Adobe

OXENHORN
FalconStor

RAJAGO-
PALAN

ACCELERITE

DESH-
PANDE

ACCELERITE

MURTHY
Cloud Raxak

HARRIS
Cloud Raxak

COLE
Peak 10

HUYNH
VAN

Glue Networks

SOBHANI
Constellation

BERMING
HAM

SIOS

STEELE
Hanu

AKELA
Appdynamics

DOWNEY
BMC

ERRAM
OUSPE

Spanning

SAADI
Govplace

JACOBS
Singlehop

KEE
GlobalSign

Cloud Expo Silicon Valley All-Star Speakers Include

KOWALL
AppDynamics

VAN TUIN
Red Hat

DEMMER
Jut

COHEN
Netflix

MUCHANDI
Red Hat Inc

BORELLO
Sysdig

GILPIN
Conjur

KANADE
Harbinger
Systems

GORBACHEV
Systems
Services Inc.

SUSSMAN
Coalfire

KHAN
Solgeniakhela

CHOKSI
Harbinger
Systems

DE MENO
CommVault

BLOOMBERG
Intellyx

BUGWADIA
Nirmata

COTY
Alert Logic

FLETCHER
Alert Logic

CAUTHRON
NIMBOXX

LYNN
AgilData

WAGNER
Cloudyn

ANAND
Appocito

WEISS
Pythian

BRODY
Webair

JACKSON
Softlayer

DAVIDSON
Juniper

HOFFMAN
Pivotal

VERVAET
HGST

Murthy
CloudRaxak

FRANCISCO
Evolute

LETCHIN
Nexenta

SIMON
JFrog

BONIFAZI
Solgenia

WEISS
ProfitBricks

HOLT
IBM

HANNON
SoftLayer

GALLO
SoftLayer

SAYEGH
Codero

BIMMU
Clouber

SRINIVAS
IBM

CHAVAN
IBM

HEDGES
Clouddata

AHUJA
Cloud

MEINER
Oracle

SWARTZ
Ericsson
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
EnterpriseWeb

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Ubiquitous Corp

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software

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@CloudExpo Blogs
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
From personal care products to groceries and movies on demand, cloud-based subscriptions are fulfilling the needs of consumers across an array of market sectors. Nowhere is this shift to subscription services more evident than in the technology sector. By adopting an Everything-as-a-Service (XaaS) delivery model, companies are able to tailor their computing environments to shape the experiences they want for customers as well as their workforce.
If you read a lot of business and technology publications, you might think public clouds are universally preferred over all other cloud options. To be sure, the numbers posted by Amazon Web Services (AWS) and Microsoft’s Azure platform are nothing short of impressive. Statistics reveal that public clouds are growing faster than private clouds and analysts at IDC predict that public cloud growth will be 3 times that of private clouds by 2019.
A recent BusinessWeek article titled “America’s Retailers Are Closing Stores Faster Than Ever” summarizes the epidemic that retailers are facing today (see Figure 1). Retailers are closing stores at a record path and the driving force behind the acceleration in store closings is Amazon, who now accounts for over 50% of all on-line retail sales (see Figure 2). What are retailers to do when the tricks and techniques that worked in the past just don’t work in today’s real-time data and analytics driven business world? Business models that worked in a world that valued size and location quickly...
For over a decade, Application Programming Interface or APIs have been used to exchange data between multiple platforms. From social media to news and media sites, most websites depend on APIs to provide a dynamic and real-time digital experience. APIs have made its way into almost every device and service available today and it continues to spur innovations in every field of technology. There are multiple programming languages used to build and run applications in the online world. And just like every other language, there is always the need for an interpreter when trying to communicate with...
If you are thinking about moving applications off a mainframe and over to open systems and the cloud, consider these guidelines to prioritize what to move and what to eliminate. On the surface, mainframe architecture seems relatively simple: A centrally located computer processes data through an input/output subsystem and stores its computations in memory. At the other end of the mainframe are printers and terminals that communicate with the mainframe through protocols. For all of its apparent simplicity, mainframe architecture can be extraordinarily complex. Mainframes process thousands o...
Data reduction delivers compelling cost reduction that substantially improves the business case in every cloud deployment model. No matter which cloud approach you choose, the cost savings benefits from data reduction should not be ignored and must be a component of your cloud strategy. IT professionals are finding that the future of IT infrastructure lies in the cloud. Data reduction technologies enable clouds — public, private, and hybrid — to deliver business agility and elasticity at the lowest possible cost, making cloud the deployment model of choice for IT infrastructure going forward....
Being a business leader in the established economy is not necessarily a fun job these days. Keeping the competitors at a distance while finding ways to defend the current business model against the Internet giants like Amazon, Google, Facebook etc. is a tough job. However, running a business based on digital disciplines and being prepared with the right armor is simply about doing rather than thinking about the why. As a supporting element, a modern business strategy is built upon a magic triangle that consists of three vertices delivering the necessary essentials: Be digital. Use cloud. Lever...
In today's cloud based world, automation is key enabler for success. Yet, folks are scared of automation due to risk of losing job. However automation needs to be seen as a way to keep your job in and not out. Wikipedia definition of automation is "Automation or automatic control, is the use of various control systems for operating equipment such as machinery, processes in factories, boilers and heat treating ovens, switching on telephone networks, steering and stabilization of ships, aircraft and other applications and vehicles with minimal or reduced human intervention." The key word in thi...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In its 2017 State of Malware Report, Malwarebytes Labs recorded a 267 percent increase in ransomware between January 2016 and November 2016, with over 400 different variants in total. The report noted that while malware authors mostly relied on ransomware to make the bulk of their revenues, there was an increase in ad fraud as well. Botnets and mobile malware also continue to expand and evolve. The report predicts that until IoT devices become secure out of the box, botnets will get even bigger and pose an even greater threat to the internet – and any company connected to it.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a single platform to drive unprecedented simplicity in the data center. Customers ca...
"Suddenly a lot of companies started focusing on producing services in the cloud. I like to call it Cloud Native - everything is built for the cloud. The main concept there is to enable developers to work fast," explained Ben Bernstein, CEO & Co-Founder of Twistlock, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to the new world.
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
In the No-Code corner are the ‘citizen developers’ – business users who can build functional but generally limited apps without having to write a line of code. The Low-Code corner, in contrast, centers on professional developers, streamlining and simplifying their work – delivering enterprise-class applications with little or no hand-coding. So far so good. Confusing, yes – but focusing on personas rather than coding provides a useful frame of reference. Only one problem: even this emerging model of the Low-Code/No-Code marketplace is itself ripe for its own disruption. And you ain’t se...
The cloud ushered in a fundamental change in the way applications are deployed. Instead of worrying about how much dedicated hardware to order for your data center, you simply spin up as many servers as you need to do the job, then decommission them once the job is done. Yet, you still have to plan how many servers you will need at each stage of processing; you still have to remember to decommission them when done; and you pay for the entire virtual machine during the time you use it even though the server may be idle for most of that time.
Most large organizations require dozens and sometimes hundreds of specialized software tools to manage the lifecycle of the physical products or software applications they create. It isn’t hard to imagine the monumental waste these organizations incur in attempting to manually coordinate the efforts of the teams that use these many disparate tools to create a single product. Open Services for Lifecycle Collaboration (OSLC) is an open community for creating specifications for integrating lifecycle activities across tools to address this problem. Now imagine how much more happy and productive an...
Today's world is a completely different place than it was in the past. Even compared to just 20 years ago, everything about the way the world runs has been totally altered. This is in large part thanks to the widespread usage of the Internet as well as other advancements in technology. The Internet has given birth to eCommerce, a term that describes something that all people are familiar with: purchasing and selling goods online. While the advent of eCommerce has undoubtedly transformed the marketplace, it has come with numerous positive and negative effects on the way in which people buy and ...
Many organizations are associating data monetization with selling their data. But selling data is not a trivial task, especially for organizations whose primary business relies on its data. Organizations new to selling data need to be concerned with privacy and Personally Identifiable Information (PII), data quality and accuracy, data transmission reliability, pricing, packaging, marketing, sales, support, etc. Companies such as Nielsen, Experian and Acxiom are experts at selling data because that’s their business; they have built a business around gathering, aggregating, cleansing, aligning, ...